March 23, 2012
College Students win $10,000 in Statewide Marketing Competition
University of Utah MBA students Kaitlin Jacobs, McCall Lewis and Kristine Taylor took first place in the competition, winning $5,000. Their ideas will be implemented by Kencraft Candy, the subject of the competition.
The competition took place March 9 at the University of Utah’s Spencer Fox Eccles business building. Student teams from the U., Brigham Young University, Utah State University and Westminster College each created a launch plan and subsequent marketing plan for Kencraft’s hand-poured lollipops called Lollipals.
A team of USU MBA students — Clint Hugie, Melinda Taylor and Charles Major — came in second place for the $2,500 prize. More…Posted by: psilberman