August 23, 2011
The 2015 Mindset List
(Beloit College) — For many students entering college this year, Ferris Bueller could be their dad… This year’s entering college class of 2015 was born just as the Internet took everyone onto the information highway and as Amazon began its relentless flow of books and everything else into their lives. Members of this year’s freshman class, most of them born in 1993, are the first generation to grow up taking the word “online” for granted and for whom crossing the digital divide has redefined research, original sources and access to information, changing the central experiences and methods in their lives. They have come of age as women assumed command of U.S. Navy ships, altar girls served routinely at Catholic Mass, and when everything from parents analyzing childhood maladies to their breaking up with boyfriends and girlfriends, sometimes quite publicly, have been accomplished on the Internet.
Each August since 1998, Beloit College has released the Beloit College Mindset List, providing a look at the cultural touchstones that shape the lives of students entering college this fall. The creation of Beloit’s former Public Affairs Director Ron Nief and Keefer Professor of the Humanities Tom McBride, it was originally created as a reminder to faculty to be aware of dated references, and quickly became a catalog of the rapidly changing worldview of each new generation. Mindset List websites at Beloit College and at mindsetmoment.com, the media site webcast and their Facebook page receive more than a million hits annually.
Nief and McBride recently applied their popular format to 10 generations of Americans over 150 years in their new book, The Mindset Lists of American History: From Typewriters to Text Messages, What Ten Generations of Americans Think Is Normal (Wiley and Sons.).
As for the class of 2015, without any memory whatever of George Herbert Walker Bush as president, they came into existence as Bill Clinton came into the presidency. Their parents, frequently older than one might expect because women have always been able to get pregnant almost regardless of age, have hovered over them with extra care and have agreed with those states that mandated the wearing of bike helmets. Ferris Bueller could be their overly cautious dad, and Jimmy Carter is an elderly smiling public man who appears occasionally on television doing good works. “Dial-up,” Woolworths and the Sears “Big Book” are as antique to them as “talking machines” might have been to their grandparents. Meanwhile, as they’ve wondered why O.J. Simpson has always been suspected of something, they have all “been there, done that, gotten the Tshirt,” shortened boring conversations with “yadda, yadda, yadda,” and recognized LBJ as LeBron James. For complete 2011 list from Beloit College, click here…Posted by: psilberman